If you have an established private practice, and want to boost your business, MN Private Practice may be the next resource you need.
Have you gotten comfortable being on insurance panels but notice the referrals have slowed down?
Are you getting increasingly frustrated with managed care and the low rate of reimbursements you receive?
Have all the hours of on-line processing of reports and forms worn you out?
Call us for an individualized assessment. We'll help you review your professional and business skills in your particular market. We'll find your strengths and discuss your weaknesses. We'll look at the fears and concerns you have about your practice that may be keeping you from growing your practice to its fullest potential.
When we're done, you'll have a checklist of ideas that you can work on immediately. And we'll stay in touch as you stretch to implement the ideas you find most compelling.
Marketing
Even though you've been successful with your private practice, you may need to do a bit of marketing. If word-of-mouth referrals or insurance referrals aren't as good as they used to be, you may want to do different marketing techniques. Some of these could be:
Build a website, or update your current one
Network with others
Offer a free seminar
Take that training you've been wanting to take. It may add another technique for you to use that could be helpful to bring in more clients.
Think about things you could change with your current practice
Creating a Website or Updating Your Current Site
These days, many people are searching for practitioners online. There's a certain comfort, security and anonymity when searching online. People, particularly those who are computer literate, like being able to chose a therapist from the comfort of their laptop. How empowering is it for someone searching for a therapist to actually get to choose their therapist? Having a website allows the client to search for the therapist that best fits their need.
If your website has been at a stand still for many years, it may be time to update it. Add more information about yourself for potential clients to see if you are a fit. Make changes to increase the modern look of your website. You don't need to spend a lot of money on updating, but just enough so it's worth it for your worth to show through it's new look.
Search Engine Optimization
Does the idea scare you? Don't let it. Once you get the hang of optimizing your website and see how important it is, you'll feel much more at ease. Search Engine Optimization is the process of improving the volume and quality of traffic to your website from search engines. It allows those searching for a therapist to find you on the top of the list. If you don't want to do it yourself, have someone help you.
Some important Search Engine Optimization items:
* Content * Key word density * Website design *White-hat versus black-hat * Tools to measure traffic
